My Approach

I’m a diplomat with a pen. I start by listening: to clients, to customers, to colleagues and teammates. Then I turn what I hear into narratives that build trust and engagement, not just sales.

I bring a balance of rigor and play. I'm very much a data-driven writer but believe curiosity and experimentation make the work resonate and convert. The sweet spot for me is where business goals and human stories meet — whether the “hero” is a new app, a brand refresh, or a plastic robot that turns into a boom box with cassette tape pterodactyls.